Leads = LinkedIn Lead Gen Form submits · Meta "lead" actions · Google Ads primary conversions
Campaigns
Click a column to sort · market is read from the campaign name (KSA_ / UAE_ / EG_)
CPL is a means, not the goal. MQL → SQL → Opportunity → Won and pipeline $ need the CRM feed: [PLACEHOLDER until Swvl B2B has a CRM]. SAR and AED convert at the USD peg; other currencies need an FX rate in the project settings.